Media+Interaction

Here's your opportunity to get personal. . . and reflective. ..

This is a copy of the questionaire you completed on your first class:

Here's the same link as on the Advertising site to the pbs program on how the media markets to young people: vital viewing! http://www.pbs.org/wgbh/pages/frontline/shows/cool/

This is your assignment, worth 10%:

** Advertising and Audiences ** a) your own interactions with or responses to advertising issues and/or b) your own use of media technologies You should use the work we’ve done in class on representation, codes and conventions, and your own research (primary and secondary). · How a particular media markets itself to young people and what representations of youth it constructs in order to do so successfully · How youth is represented in advertising (targeted both at youth and at other demographics) and how ads develop/reflect/manipulate youth identity · Ethical issues raised in the advertising industry and its performance · How age, gender, ethnicity and socio-economic status influences the ways in which you and others interpret (concur with or resist) media advertising · TV advertising during certain types of programmes you watch · TV advertising of particular products or services · Public information advertising and its effects (e.g. road safety, drugs and alcohol awareness) · Magazine advertising in specialist or generalist · Product placement in film and TV · Local advertising and how far it meets community needs · New media advertising (SMS, on social networking sites etc) and its effects · Cross mode advertising and marketing of Valentine’s Day ** Criteria for Judging Performance **
 * Task:** Your task is to present a reflection on an aspect of your interaction with media marketing and advertising. You will use your current media knowledge, interaction and experiences to develop YOUR OWN TOPIC AREA AND FOCUS QUESTION. This topic must draw on:
 * Form:** Multimedia: you should present your findings in the form of a stand alone Powerpoint presentation or Photostory.
 * Length:** a maximum of 7 minutes (or 700 words prose writing equivalent)
 * Plan Due:** Week 5
 * Presentation Due:** Week 10
 * Weight:** 10%
 * Some possible focus questions:**
 * Some possible areas of advertising that you may choose to focus on (the area must be one in which you are involved or have knowledge about): **
 * || ** A ** || ** B ** || ** C ** || ** D ** || ** E ** ||
 * **// Research //** || || || || || ||
 * · How widely and extensively does the student research the material on the topic? || || || || || ||
 * · How appropriate and relevant to the purpose of the task are the student’s findings? || || || || || ||
 * **// Understanding //** || || || || || ||
 * · How successfully does the student show understanding of the purpose and dynamics of his or her interaction with the media? || || || || || ||
 * · How clearly does the student understand the role of media in which he or she interacted? || || || || || ||
 * **// Analysis //** || || || || || ||
 * · To what extent does the student identify the purpose and nature of his or her interaction with the media? || || || || || ||
 * **// Communication //** || || || || || ||
 * · How clearly and fluently does the student present findings and related material about the interaction with media? || || || || || ||
 * · To what extent does the student use appropriate media language, terminology and technology in presenting the task? || || || || || ||