Advertising+and+Audiences

Of course we're not taken in by ads (we've watched the The Gruen Transfer and seen Carrot's Commercial Breakdown) are we? (and by the way, what actually is the gruen transfer . . .? an indirect answer (and an interesting read) is at: http://www.pbs.org/wgbh/pages/frontline/shows/cool/rushkoff/brand.html and while you're at it, have a look at this thought provoking site: what does it suggest about the relationship between words and values, between slogans and images? http://www.theadgenerator.org/
 * __INTRODUCTION__**

__**Down to Business: TV ADVERTISING and YOUR PRODUCTION**__ Here's a copy of the background reading and preparatory tasks:

And here's the Adobe Commercials Project:

__**Online Resources**__ Use these to develop your understanding of the genre and techniques to make a better ad. ..

Making a humorous commercial: http://www.videomaker.com/article/7460/

Making a commercial (incl ex. of a script and storyboard for 30sec commercial): http://www.videomaker.com/article/3327/

Production techniques used in shooting docs, ads, action events, training vids, promotional vids, TV progs: http://www.videomaker.com/article/1395/

Tips and tricks in creating a video ad: http://adwords.blogspot.com/2006/09/video-ads-tips-and-tricks-part-1-of-3.html __**Paper Resources**__ Same book, as above, this time internet ads: examples and technology more dated (why is this?), but the concepts sound:

Same book, this time radio ads:

Different book (and a bit more up to date), on public service adverts:

a couple of pages on the relationship between TV advertising and ratings:

Who is John Laws? What was the Cash for Comment scandal? How does it relate to advertising and ethics? Find out here. ..

Visual Representation in Ads and Product Placement

For your Interaction work, get onto this site of the pbs program about how the media markets to young people: it's v watchable and thought provoking: http://www.pbs.org/wgbh/pages/frontline/shows/cool/

__**Ads from Around the World: Conventions and Humour**__ Have a look at these broadcast ads. . what is being 'sold', to whom, and how?

What aspects of reality are being represented (people, places, cultures etc), what conventions of advertising are being used/challenged? Do different countries seem to produce particular types of ads?

Peugot and Agfa media type="file" key="com-206-sculpteur.mpg"media type="file" key="com - agfaunderwater.mpg" Self-defence and Ikea media type="file" key="com - baby-karate.mpg" width="304" height="304"media type="file" key="com - Ikea(pasdechance).mpg" health promotion and underwear media type="file" key="com - karate.mpg"media type="file" key="com - LookinGood.mpg" Mondariz and Miller lite media type="file" key="com - pierce -drink.mpg" width="334" height="334"media type="file" key="com - miller.mpg" Toyota Hilux and Pepsi media type="file" key="Door.mpg"media type="file" key="Mitsubitshi03.mpg" Ford Sportka and online shopping media type="file" key="SportKa.mpg"media type="file" key="Shoping in South Africa.mpg"